1. SF Lunar New Year Parade (https://aef.com/ad-campaigns/sf-lunar-new-year-parade/)
This is a McDonalds ad that is advertising their new grand big mac sandwich during the big Lunar New Year Parade. The happy festivities of all the different mix of people will attract everyone to this new burger, this is what the ad was getting at. With doing this, the company will see sales increase. The target market for this ad would be individuals between the ages of 18-35, mainly due to the party atmosphere that was displayed. The value proposition for this ad is “to have fun, this new big mac is necessary”.
2. In the Air (https://aef.com/ad-campaigns/in-the-air-social/)
This ad is a Toyota that is trying the party atmosphere to promote their car. The objective for this ad was to showcase their car and displaying that it is not a boring care. They did this by compare a family in a car on their phone vs a family enjoying themselves with this new care. The benefits of the viewer buying this car is that they will be equipped with things that will keep their attention and to have fun. The target market for this ad would be middle age parents that how kids. If the viewer takes the action of buying this car, then the company’s sales will increase. The value proposition for this ad is “if you want to have fun with a car, this is the car for you”.
3. Rate My Roof (https://aef.com/ad-campaigns/rate-my-roof-2/)
This ad is a roof solar panel company that estimates the amount of money you could save if you converted to using solar panels for energy. This ad pulls the view in by displaying important facts about just how much money can be saved, which will catch anyone’s attention. Which leads into the objective for this ad, which was in educate the viewer on the amount of money they can save over time using solar panels. The target market for this ad would be adults from the ages of 25-50, that would benefit from long-term solar panel use. If the user takes the action of buying these solar panels, then they would save a great amount of money over time. The value proposition for this ad would be, “the sun can save you money”.
4. BGH – My Home is an Oven (https://aef.com/ad-campaigns/bgh-my-home-is-an-oven/)
This is an ad about an A/C company called BGH that using the amount of sun exposer for homes and translates that into an actual discount for their A/C units. This ad got the attention of the view by explaining the new idea of discounting their product, attracting the viewer to by a cheaper A/C unit. If the view bought the A/C unit, then they would experience a quality A/C unit for cheap. The target market for this ad would be home owners in Brazil. And the value proposition for this ad would be, “Cooler for cheap”.
5. Geico (https://aef.com/ad-campaigns/geico-unskippable-family/)
This is a Geico had that uses humor to attract the viewer. The ad was short with the acts only acting for 15 seconds, which is how long it would take to save money with Geico, coincidence. The objective for this ad was to highlight the short amount of time it took to save money with using Geico. If the viewer acted on what the ad wanted them to do, then they would experience cheaper insurance. The target market for this ad would be people between the ages of 25-45 that would benefit from this product. The value proposition for this ad is “it takes 15 seconds to save money with Geico”.