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  • Writer's pictureKorian Brady


There is no such thing as doing this by yourself. You need help and support along the way. Whether it comes from family, friends, investors, or co-founders; support is need to achieve success. Additionally, when you need this support is critical. The most support an entrepreneur needs is in the beginning. This is when the business is still forming, they are still acquiring their first customers, and the use of cash may be low. However, I think the biggest shortcoming is the lack of knowledge the entrepreneur has.

For myself with iEatz, a meal plan app, there is a lot of information I lack. I am not technical and cannot code, so I need help in that area of business Additionally, this is the first business I am attempting to run, so the day-to-day functions and organization I will need assistants on as well.

My plan to tackle this gap I have in knowledge and expertise is to bring on a co-founder that has technical experience that has ran a successful application before. If I cannot find this talent, I will bring on a co-founder that has business expertise and outsource the technical until I find the right person as a potential co-founder or early employee.

The shortcoming may get the entrepreneur discouraged; however, this is the perfect opportunity to dive in and learn as much as possible. Additionally, I will allow you to build strong bonding relationships with your co-founder and early employees.

Amis, D., & Stevenson, H. H. (2001). Winning angels: the seven fundamentals of early-stage investing. London: Financial Times Prentice Hall.

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