1. Dream Crazy (https://aef.com/ad-campaigns/dream-crazy/)
Dream Crazy is a Nike ad that pulls the emotional strings. It shows athletes falling short or athletes with disabilities to highlight the “grind” it takes to be successful no matter who you are. The objective of this ad was to motivate and inspire future athletes. And in doing so, hopefully those athletes will choose Nike because the Nike brand supports those “grinders”. Therefore, the target market for this ad would be athletes that are at the collegiate level and below. The value proposition for this ad would don’t do you best, be the best.
2. The Look (https://aef.com/ad-campaigns/the-look/)
Is an ad that highlight the prejudice in our country. And it draws a distention from adults and children and how parents prejudice rubs off on their kids. The objective of this ad is to show that we are all the same, no matter the color, race, or creed. Additionally, I believe it highlights that is don’t matter who you are or what you look like, you could do anything you put your mind to. The target market here would be a young crowd, around the teenager years. The action this ad wants the viewer to take is to be kind to others and love your neighbor, even if they are different than you. If this action is taken then the world will be a better place. The value proposition for this ad is “let’s talk about the look so we can see behind it”
3. First Shave (https://aef.com/ad-campaigns/first-shave/)
First Shave is a shaving commercial that highlights common issues in society, mainly issues to do with race. It shows a black father and his son going through the sons first shave. The objective of the campaign was to instill confidence in teenage boys who’s first time shaving to have confidence. The ad also acting as a short tutorial for shaving as well. The target market is teenage boys and their fathers. The action the ad wants the viewer to take is to buy gullet razors for your first shave ever. This will give the first-time shaver comfort and confidence because the product is so good. The value proposition for this ad is “whenever, wherever, however it happens”. Mainly highlighting no matter, the situation that first time shaver is in, Gullet is here for you.
4. #DefytheName (https://aef.com/ad-campaigns/defythename/)
Is an ad that highlights people’s accomplishments by describing them as their worse critic. The objective for this ad is to show, no matter who you are, you are still subject to bullying and harsh talk. But not to give up but to have confidence and succeed. This ad targets high schoolers and college students I think, who are thriving to be something great. This ad wants the view to be inspired to go accomplish their dreams no matter what others have to say. If the view can do this, they can accomplish their goals in life. The value proposition here is to not let bullying define who you are. If the view can overcome bullying, then they can achieve whatever they put their minds to doing.
5. Share for Good (https://aef.com/ad-campaigns/share-for-good/)
This ad is a beer company calling for unity in the Mexican community. It starts out by highlighting the harsh truth of name-calling and victimization in our society towards Mexicans. It pulls a string of sadness and shock to attract the viewer but the harsh comments people make. The objective for this ad is for everyone to come together and to get to know one another. If that is achieved then people can see the beauty in all people no matter their differences. The target market is, I believe, at adults who have prejudice. I believe the ad wants people to reflect on their behavior and the behavior they tolerate from others. The action the ad wants to viewer to take is to be come together. With doing this, we’ll find out we are more alike than different. The value proposition for this ad is “to change what we see; we have to change what we share”. In doing this the social media algorithm and comments from others will change to a more positive caring light.