Creating value is no easy task, it takes creativity, innovation and knowing your audience to truly create the most value. I believe often times we look at value creation one sided. Some think that if they are giving up or compromising with their business that they are losing value, I find that not true. In fact, in negotiations the most value created is when each side is willing to compromise equally.
The process of thinking when it comes to value creation should be in the focus of the user and not the company. How will this impact my customers? Is this hurting or helping the buying process for our company? These are all questions to keep in mind when attempting to value create.
In the investment world, value creation is often thought of as money. Although, very important and needed, this is not the only way to create value for your business. Some other was to create value outside of money are exposure to more notoriety, involvement in some sort of charitable effort, and environmental impact. These are all things that company may deem important an could create a lot of value in.
Amis, D., & Stevenson, H. H. (2001). Winning angels: the seven fundamentals of early-stage investing. London: Financial Times Prentice Hall.